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print pageSarova Hotels
Sarova Hotels is a group of three and four star independently owned and operated hotels located in London and the south of the UK. The hotels include The Rembrandt in Knightsbridge which features Aquilla Health and Fitness, and The Bull in Gerrards Cross, with a history that dates back to the 17th century. Each establishment is individually themed and has distinctive attributes. State of the art meeting facilities feature throughout the group enabling every type of event (from a small business meeting to an international conference) to be accommodated with consummate ease and style. Sarova Hotels also operate six establishments in Kenya including three safari lodges.
At a Glance
Business Challenges
Create highly responsive visually appealing site that will drive internet bookings.
Solution
Shado CMS Content Management System and Shado CMS Booking Management System.
Business Benefits
Establishment of global brand presence. Increased number of hotel reservations. Improved customer satisfaction levels due to user-friendly interface.
Challenge
Online bookings have become a critical tool in the hotel industry but a lot of business is still being lost through poorly designed websites with difficult navigation. Research has indicated that site visitors need to be inspired while at the same time have easy access to hotel information and rates. Without these features potential customers simply move on to another site.
"Sarova needed a powerful Content Management System with a framework that would easily integrate with their existing legacy applications. We were delighted to provide Sarova with a range of out-of-the-box solutions that enabled them to easily integrate their booking system with comprehensive information about their hotels" said Tim Jenkins, MD Straker Interactive UK.
Results
Sarova recognized the challenges they faced in their highly competitive industry. With the help of Shado CMS and exciting design by web solutions provider Monochrome Interactive, they launched a new website using Flash technology with Rich Internet Applications. The new site vastly improved the user experience, increased exposure of the brand and helped drive an increase in the number of global hotel reservations.
Potential guests are now able to explore Sarova's hotels with complete ease using an innovative menu driven navigation system. Interactive visuals accompany guests through hotel bedrooms, conference rooms, a health and fitness spa, restaurants and bars, as well as a range of other facilities. The site also features a dynamic, simple to use online booking system which provides instant room availability and rate information. The booking system is integrated with Shado CMS. This has helped Sarova increase the conversion rate of website visitors into actual customers. The Content Management System gives Sarova full control over updating the website's content and the overall image and appearance of the site.
The new Sarova site allows us to spread our brand globally and has set us apart from other hotels because of the functionality of the site and the interactive online booking system," said Christopher Wood, Sarova's Marketing Manager. "Feedback has been excellent, our customers really like the site and this is reflected in our figures. Bookings have already shown a significant increase and revenue has risen as a result. Our website now features a wide range of images of the hotels accompanied by comprehensive information, while at the same time portraying the 'service-related' aspect of being close to the customer. In short, the new site continues to exceed our expectations." he added.
